ShuttleSub – Hotel Shuttle Booking

Created by Hoteliers, for Hoteliers

ShuttleSub was built to simplify how boutique hotels manage airport transfers. Our elegant interface and guest-friendly features are tailored for properties that value service, design, and seamless coordination.

Key Features

Simplified Reservations

Guests or staff can easily book shuttles with a beautiful, branded interface.

Live Shuttle Capacity

Prevent overbooking and easily view available seats in real time.

Multi-Hotel Support

Manage shuttles across multiple properties from one unified dashboard.

How It Works

1. Setup Your Hotel

Add your property and branding to personalize the experience.

2. Add Shuttles

Define shuttle times, seat limits, and pickup/drop locations.

3. Start Booking

Staff or guests reserve seats—boarding passes sent automatically.

Trusted by Hotels

"It's the most elegant solution we’ve ever used for managing transfers."

— Hotel Manager, The Grand Canal House

Meet the Founder

Jorick Ritsema is the creator of ShuttleSub and currently works at NH Amsterdam Schiphol Airport. Like many hotels, his team originally managed shuttles the old-fashioned way — on paper.

"We used to erase and rewrite all the time. It worked, but when it got busy, things got messy," Jorick says. With a passion for IT and coding, he decided to build something better.

Within just a month, he launched ShuttleSub — a web-based system designed for real hotel operations. The first version went live on January 20th, and hotel management was immediately impressed.

"I'm constantly improving ShuttleSub based on our real-world needs. The difference is: I built this as someone who actually uses it every day at work. That’s why I believe in its success — and why I want to make it available to other hotels too."